Your website was built for people and for Google. AI tools read it differently — and most owners have never seen what they find. The FUT Audit shows you, in plain English, whether AI can find your site, understand what you do, and trust you enough to recommend you.
Who this is for
Probably not for you if: you have no website at all. Start with Proofactory instead — there is nothing to audit yet.
FUT stands for Found, Understood, and Trusted. Every AI tool runs some version of these three checks. We score you on all three and show you the evidence.
AI crawlers have to be able to reach your pages. Blocked bots, JavaScript-only content, and broken sitemaps make a site invisible before anything else is even evaluated. We test which crawlers get in and which get turned away.
AI has to work out what you sell, where you work, and who you serve. Vague headlines, missing service pages, and marketing fluff make you easy to skip. We show you what an AI actually extracts from your site — and what it gets wrong.
AI models prefer businesses that look real and verifiable. Structured data, consistent contact details, genuine reviews, and clear answers to common questions all feed that judgment. We score every trust signal you have and every one you are missing.
A complete audit report you can hand to any web person and they will know what to do. No jargon, no filler, no 90-page PDF nobody reads.
A single headline score plus a breakdown across six scored areas, each with a plain-English explanation of what the number means and why you got it.
We ask ChatGPT, Claude, Google AI, and Perplexity real buying questions from your market and record what they answer. You see whether you get named, how you get described, and where they got it wrong.
The same tests run against the businesses you actually compete with, so the score has context. A 62 means nothing on its own. A 62 against their 81 means something.
Every issue we find, ordered by how much it will move the needle and how hard it is to do. Quick wins are marked so you can knock out the easy ones this week.
Screenshots, crawler responses, and the exact AI answers behind each item. Nothing in the report is an opinion you have to take on faith.
A real person talks you through the report, answers questions, and tells you honestly which items matter for your business and which you can ignore.
Your website address and the two or three competitors you care about. That is the whole intake. Ten minutes on a call or a reply to an email.
Full crawl of your site, live queries against four AI tools, structured data validation, and the same battery run against your competitors.
A person reads the raw output and translates it. You get context and judgment, not a dashboard export with a score slapped on top.
Thirty minutes on a call. You leave knowing what to fix first and roughly what it costs to fix it — whether you use us or not.
The fix list is written to be handed to whoever already maintains your site. There is no lock-in, no proprietary format, and nothing in the report that only Proof Signal can act on. If your web person can do the work, great — that is a good outcome. If you would rather we handled it, The Fixes picks up exactly where the audit ends.
A one-time engagement. Full report, competitor comparison, prioritized fix list, and the walk-through call. Nothing recurring, nothing to cancel.
Book the Audit CallThe free score is an automated snapshot of your homepage — useful, fast, and genuinely free. The audit crawls your whole site, queries four AI tools with real buying questions, compares you against named competitors, and comes with a person who explains it. The score tells you something is wrong. The audit tells you what and why.
About two weeks from intake to the walk-through call. Most of that is us running tests and writing; your total time investment is roughly forty minutes.
No. It is written for business owners. Every finding says what is wrong, why it costs you, and what fixing it involves. The technical detail is there for your web person, in a separate appendix.
Then we tell you that and you have saved yourself a project. It happens. We would rather give you an honest all-clear than invent work.
Yes, and plenty of clients do. The fix list is written to be actionable by any competent web person. We are happy to answer a question or two afterward at no charge.
ChatGPT, Claude, Google AI, and Perplexity. These cover the overwhelming majority of AI-assisted buying research today. If a tool matters specifically in your industry, tell us and we will include it.
We implement the fix list ourselves. Best if you do not have a web person, or theirs is booked out for months.
See The FixesWe re-run the audit every month on you and up to five competitors, and tell you when something changes.
See Monthly WatchSometimes the honest answer is that the site needs replacing, not patching. We build one you own outright.
See ProofactoryRun the free FUT Score first. No sign-up, no email, no credit card. If it looks rough, the full audit tells you exactly why.
Check My Free FUT Score Book a Call