Ongoing

Watch your position. And theirs.

Getting found once is not the same as staying found. AI tools change how they rank and cite. Competitors publish. Listings drift. Monthly Watch re-runs the full audit on you and up to five competitors every month, and tells you the moment something moves.

From $197per month No long-term contract. Cancel any time.

Who this is for

Probably not for you if: you have not run an audit yet. There is no point tracking a number before you know what it is — start with the audit.

What We Track

Every month, on you and up to five rivals

The same FUT battery from the audit, re-run on a schedule, with the results held side by side so movement is obvious.

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Your FUT score over time

The full audit re-run monthly, charted so you can see the trend rather than a single snapshot. Drops get investigated and explained, not just reported.

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Up to five competitors

You pick them. We score them on exactly the same tests, every month, so the comparison is honest. When one of them makes a move, you see what they did and roughly what it cost them.

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What AI actually says

Live buying-intent queries run against ChatGPT, Claude, Google AI, and Perplexity every month. Who gets named, in what order, described how. This is the number that pays your bills.

What You Get

One email a month you will actually read

Short, specific, and written by a person. If nothing important happened, we say that in a sentence instead of padding it out.

The monthly movement report

Your score, the competitor set, and what changed since last month. One page. The detail sits behind it if you want to dig, but the summary stands alone.

Overtake alerts

If a competitor passes you on a query that matters, you hear about it that week, not at the end of the month. Includes what they changed so you can decide whether to respond.

Platform change alerts

When Google, OpenAI, or Anthropic change how their tools crawl, cite, or rank, we tell you what it means for your site specifically — not a link to a press release.

New-issue detection

Sites break quietly. An expired plugin, a redesign that drops your schema, a robots.txt edit nobody remembers making. We catch these the month they happen.

Quarterly review call

Every three months, a proper conversation about the trend, what is working, and what to do next quarter. Thirty minutes, with a written summary afterward.

Small fixes included

Minor items we can correct in under an hour get done as part of the retainer rather than quoted separately. Bigger work gets scoped honestly.

Getting Started

Set up once, then it just runs

Step 1

Pick your competitors

On the setup call we agree the list — up to five. Usually the businesses you already lose deals to, plus one you suspect is doing this well.

Step 2

We set the baseline

A full audit in month one establishes the starting point for you and everyone on the list. Every later month is measured against it.

Step 3

Monthly reports begin

Same week each month. Short report, clear verdict, no dashboard to log into unless you want one.

Step 4

Quarterly, we talk strategy

A call every three months to look at the trend and decide what is worth doing next. You can change the competitor list any time.

Why monthly, and not quarterly or annually

AI tools ship changes on a scale of weeks. A competitor who rebuilds their service pages in March can be outranking you in AI answers by May. Quarterly checks routinely miss a full cycle of that, and annual ones are archaeology. Monthly is the slowest cadence that still lets you respond before the damage compounds.

Pricing

Month to month, no lock-in

Monthly Watch

Starting at $197 per month for your business plus up to five competitors, monthly reporting, alerts, and the quarterly review call. No contract, no cancellation fee, no notice period.

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From $197per month
Questions

What people ask before subscribing

Can I change who I am tracking?

Any time, at no charge. Markets shift and new competitors appear. Just tell us and the next report uses the new list.

What if my competitors do not have websites worth tracking?

Then that is genuinely useful information and we will tell you on the setup call. In some markets the honest advice is that you are already ahead and Watch is not worth your money yet.

Is this just an automated report?

The data collection is automated. The interpretation is not. A person reads every month's output before it goes to you, which is why the reports are short — most of what the tools produce is not worth your time.

Do you need access to my website?

No. Everything we track is publicly visible, which is the whole point — it is what AI tools can see. Access only becomes relevant if you want us doing the fixes too.

How is this different from Proof Signal Complete?

Watch is monitoring and alerting on AI visibility. Complete is full done-for-you management across your website, social, reviews, and listings. Watch tells you what is happening; Complete handles it.

Can I cancel?

Yes, any month, by email. No notice period and no exit call. Your historical reports remain yours.

Related

What pairs with this

Know before they do

Fifteen minutes to set up the competitor list and the first month runs immediately.

Book a Call See the Audit